We are thrilled to inform you that Jenna Gales, the Vice President of Performance and Data Strategy, will be presenting a track on “Improving Fan App Experiences through Customer Journey Mapping.”

In this particular track, Jenna will dive deep into the concept of customer journey mapping and its application to fan app experiences. She will share valuable insights on identifying and understanding the different touchpoints and interactions fans have with the app throughout their journey. By mapping out these touchpoints, organizations can gain a comprehensive understanding of fan behavior, needs, and pain points, ultimately enhancing their overall app experience.

Jenna will discuss various methodologies and tools for effective customer journey mapping during the session. She will highlight best practices, case studies, and practical tips to ensure organizations can apply these techniques successfully. Attendees can expect to learn how to leverage data to drive personalized experiences, optimize app functionality, and create meaningful engagement opportunities.

We look forward to seeing all of you at the 2023 SEAT Salt Lake City conference, where we can collectively explore new ideas, exchange knowledge, and shape the future of fan engagement. Don’t miss this opportunity to learn from an industry leader and take your fan app experiences to the next level!

You can learn more about FanReach and its multi-platform solution at fanreach.io


With a deep-seated 15-year history in sports mobile application development and rooted in customer service, FanReach is dedicated to the success of its partners by delivering an enterprise-class mobile sports platform that brings to life the most advanced audience segmentation, business intelligence, and personalization technology to acquire, engage and monetize fans.