The smarter way to upsell season ticketholders

The smarter way to upsell season ticketholders

Season ticket holders are one of the most important revenue sources for teams and venues. Data shows us the majority of revenue comes from a minority of fans. These super fans are most likely to purchase additional products and services IF they know they are available. The key is making the right offers at the right time. With the FanReach deep integration to tools like Satisfi, we are able to use data and analytics to understand...
Fannex and FanReach Announce Integrated Sports Engagement Platform

Fannex and FanReach Announce Integrated Sports Engagement Platform

New Combined Analytics Solution Enables Ownership of the Direct to Consumer Relationship Fannex the recognized leader in sports gaming and engagement platforms and FanReach the leader in enterprise mobile sports marketing platforms is announcing their partnership to bring an integrated solution to teams, leagues, and venues across the world. Through this partnership, Fannex and FanReach offer a single integrated platform whose applications deliver a seamless gaming experience for the fans. Additionally, digital marketing groups will...

Why Your Analytics Digital Dashboard is Failing You

The relentless pursuit of something to satisfy everyone ends up in satisfying no one   A health check not an encyclopedia  The most common reason a dashboard fails to work is simple. Too much information. It would be an impossible task to create a dashboard that answered everyone’s questions, and for that matter that shouldn’t be the goal. A dashboard's intended purpose is to give you a glimpse into the health of whatever application you are...
FanReach Announces Three-Year Partnership with Houston Texans

FanReach Announces Three-Year Partnership with Houston Texans

FanReach, the sports industry’s leading sports platform, secures renewal with Houston Texans to provide mobile fan experiences. BOSTON, MA (June 7, 2022) –  The Houston Texans and leading enterprise sports marketing  platform, FanReach announced today that the companies have entered into a three-year strategic partnership that will offer fans unique mobile app experiences.  This announcement comes on the heels of FanReach’s latest enterprise-class sports platform release which promises customers best-in-class marketing tools including dynamic and...

Bare Knuckle Fighting Championship partners with FanReach on new app launch

FanReach partnered with Bare Knuckle Fighting Championship on the release of their new and improved mobile app, which offers fans a deeper experience and BKFC the ability to own the direct-to-consumer relationship. Here is what FanReach CEO, Gabriel Smallman had to say about the experience. “We have been having a blast working to put our app platform behind BKFC. We support some of the biggest teams in football, soccer, hockey, and other sports. But as...

FanReach Releases New Platform For Sports Industry’s Need to Monetize the Direct-to-Consumer Relationship

BOSTON, MA (May 5, 2022) – Leveraging advanced data and analytics to understand behavior, predict and influence fans behavior is at the core of Fanreach 's new next generation enterprise-class mobile sports platform. With the industry responding to the need for greater personalization, more powerful marketing tools, and blending these critical tools across digital platforms, FanReach is actualizing the data and offering a solution to monetize the direct-to-consumer relationship.   The company’s new platform with its...

PODCASTS: The Connections Between “Touchless” Technologies and Fan Data

Two episodes of the FanReach podcast recorded back-to-back bookend nicely two topics of paramount importance to the future of sports entertainment. In episode 7 we introduce you to "Radio Ren" a.k.a. Renier Steyn, Director of Axess America Events. Not only was Renier hilarious, but incredibly knowledgeable about the technology development of "touchless" and "cashless" technologies installed in sports venues around the world today. In episode 9, the FanReach podcast crew was joined by Fiona Green,...

The NFL Alumni Drives Forward with a Groundbreaking Mobile-First Digital Strategy

Three retired NFL players bring together the NFL Alumni Association, VEEPIO, and FanReach, in a new mobile technology project that makes it possible for community organizations, businesses, and sports fans, to instantly connect with the 30,000 retired members of the NFLA. The NFLA has taken charge by reaching their youth and appointing Najee Goode, a recently retired NFL player, to their board and lead a new wave of digital technology and strategic marketing. He has...

PODCAST HIGHLIGHT: How 5G Helps Sports Teams Maximize Value

Eric Bolten, a 5G industry expert, joins former NFL players and current sports technology consultants Kenyon Rasheed and Brian Jones, as they discuss how data can be used to create "fan bliss" for sports fans. VIDEO TRANSCRIPT ERIC BOLTEN, ZIXI: The NFL - let's pick on that because it's our subject of the day. They know they share revenue, they have a very understood model about the assets and how the teams participate, merchandising, and...

VIDEO: The Fan Engagement Benefits of Augmented Reality Partner Zappar

Zappar's camera technologies in the FanReach mobile platform provide sports teams with ways to make incredibly creative and exciting activities for their fans. Augmented reality inspires huge engagement, and that means sponsors will love to support these immersive experiences -- whether fans participate at home, in-venue, or out in the world. VIDEO TRANSCRIPT CASPAR THYKIER, ZAPPAR: The benefit of augmented reality to our partners is delivering a "camera capability" really for any business as a...