About
At the core of FanReach is a team of sports and technology veterans who have helped shape the modern fan experience. With decades of hands-on experience across leagues, teams, venues, and tech providers, we bring unmatched operational knowledge and strategic insight to every partnership.
But we’re not just executives—we’re builders, strategists, designers, and innovators. Our team has launched platforms used by millions of fans and facilitated billions in digital transactions.
Our Competitive Edge
We’ve done this before—at the highest levels—and we know what it takes to do it better, faster, and smarter. That’s what makes FanReach more than a platform. It’s a team you can trust to deliver.
Gabriel Smallman
Founder & CEO
A hands-on technologist and visionary leader, Gabriel has been building world-class digital platforms for major sports brands since 1995. His work with organizations like the Patriots and UFC has powered billions of fan interactions and hundreds of millions in transactions.
Keith Dobkowski
Chief Strategy Officer
With two decades at the intersection of sports, media, and technology, Keith has led transformative strategies for elite brands including the NFL and FOX Sports. His expertise drives FanReach’s long-term product and business vision.
Craig Heneveld
Chief Technology Officer
Craig brings over 15 years of experience architecting and scaling cutting-edge sports tech solutions. Known for his innovative thinking and technical leadership, he drives the engine behind FanReach’s platform evolution.
Jana Carter
VP, Customer Success
A client services leader with more than 20 years of experience, Jana has led customer excellence initiatives at Microsoft and Ticketmaster. She builds high-performing teams focused on retention, efficiency, and long-term success.
Jana Gauthier
VP, Product
A digital product innovator with 20 years in pro sports and entertainment, Jana led the development of fan-first, direct-to-consumer platforms at Kraft Sports & Entertainment for the Patriots, Revolution, Gillette Stadium, and Patriot Place.
Jenna Jarin
VP, Performance & Data Strategy
With 15 years of experience in digital marketing, content, and analytics, Jenna has helped teams like the Chicago Bulls and Washington Commanders turn fan behavior into ROI. She leads performance strategy across the FanReach platform.
Matthew Arietta
VP, UI/UX & Design
Matthew is a creative leader with two decades of experience designing for billion-dollar brands like Viacom and MTV. He leads user-centered design across all FanReach clients, ensuring that every experience is both intuitive and impactful.
