Digital Innovation Expert Jana Gauthier Takes Helm as Vice President of Product at FanReach, Ushering in a New Era of Fan Engagement Technology.

FanReach, a leader in the professional sports, entertainment, and venue industry, is thrilled to announce the appointment of Jana Gauthier as its new Vice President of Product. With her extensive experience and pioneering work in direct-to-consumer (D2C) digital products, Jana is set to revolutionize the fan engagement experience through innovative Martech solutions.

Jana Gauthier is a renowned figure in the digital product space, having spent nearly two decades crafting exceptional consumer experiences for prominent brands such as the New England Patriots, New England Revolution, Gillette Stadium, and the entire digital portfolio of Kraft Sports + Entertainment (KSE). Her tenure at KSE marked her as a leader in interactive media development, consistently ensuring that KSE brands were first to market with groundbreaking technology.

Her expertise spans a wide array of domains, including website and application development, mobile technology, e-commerce, loyalty programs, digital marketing, CRM solutions, multimedia content production, data analytics, and AI. Jana’s profound understanding of these areas has been instrumental in developing and implementing strategic goals, business use cases, and product life-cycle attributes, contributing to billions of impressions and significant revenue growth.

Jana’s approach to her work is characterized by her ability to act as a cross-functional change agent. She is known for her ability to leverage technology and data in transforming and optimizing business opportunities, thereby driving key organizational KPIs. Her leadership and strategic insights have been recognized on a national level, as evidenced by her role on the National Football League’s Club Digital Advisory board from 2011 to 2023.

As Vice President of Product at FanReach, Jana is poised to lead the development of the most powerful fan-based Martech solutions in the industry. Her vision and expertise are expected to bring a new level of engagement and innovation to how fans interact with their favorite sports and entertainment entities.

“We are excited to welcome Jana to the FanReach family. Her impressive track record and forward-thinking approach to digital product innovation make her the perfect fit for this role. We are confident that under her leadership, FanReach will continue to redefine the fan experience through cutting-edge technology and solutions,” said Gabriel Smallman, President of FanReach.



FanReach is at the forefront of developing innovative technology solutions for the professional sports, entertainment, and venue industry. With a focus on enhancing fan engagement and experience, FanReach provides a suite of tools and platforms that cater to the dynamic needs of modern audiences. Learn more about FanReach and its multi-platform solution at

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