Signals: Listen to Your Fans & Deliver

Signals: Listen to Your Fans & Deliver

I recently walked a pro sports team’s digital lead through FanReach Signals on a live call. We built the whole user experience of favoriting and selecting content preferences in their account while we talked. 30 minutes. Easy. Then we pulled up their app on my phone...
Stop Storing Fan Data, Put It To Work

Stop Storing Fan Data, Put It To Work

Ask any team marketer how much they know about their fans, and the answer is “a lot.” Ticketing knows who bought. The CRM knows who opened the email. Loyalty knows who scanned in. Analytics knows who visited. Now ask how much of that a fan actually feels...
Don’t Replace. Orchestrate.

Don’t Replace. Orchestrate.

Why the Future of Fan Technology Isn’t About More Platforms — It’s About Context. In today’s sports and live event landscape, technology stacks are crowded. Ticketing. CRM. Data warehouses. Identity providers. Marketing automation. Loyalty. Payments. Parking....