Boston, MA — December 2, 2025 — FanReach, the leading provider of mobile fan engagement platforms for professional sports teams and venues, today announced a strategic partnership with Affina, the parent company behind CrowdPlay, the leading loyalty and rewards platform for sports organizations.. The integration of the CrowdPlay loyalty SDK into FanReach’s mobile ecosystem will enable clubs, leagues, and venues to seamlessly launch personalized rewards, sponsorship activations, and monetization programs—all within their official mobile apps.
Driving Loyalty in the Next Era of Fan Engagement
In today’s sports landscape, loyalty is the new metric of success. Teams and venues are looking beyond attendance numbers to measure engagement, retention, and lifetime value. The partnership between FanReach and Affina’s CrowdPlay platform addresses this evolution head-on—helping organizations turn casual fans into lifelong advocates through points, prizes, and exclusive experiences that reward participation across every touchpoint, from in-venue actions to digital interactions.
Mobile as the Central Hub for Fan Relationship Management
FanReach’s mobile platform already powers the official apps of leading professional teams and venues across North America, serving as the digital front door for ticketing, content, and commerce. By integrating the Affina-powered CrowdPlay loyalty technology, FanReach clients can now deploy loyalty programs natively inside the app—no additional logins, downloads, or friction. The result: a unified, data-rich environment that connects engagement with revenue in one powerful ecosystem.
Monetization Across Ticketing, Merchandise, and Sponsorship
The FanReach–CrowdPlay partnership unlocks new monetization through merchant-funded rewards, connecting fan engagement directly to measurable ROI. Fans can now earn rewards for attending games, making purchases, or engaging with sponsor content—and through a network of 250,000+ participating merchants across retail, dining, travel, and entertainment. Because every reward is funded by participating brands, teams and venues deliver meaningful value to fans without additional cost, while sponsors gain a powerful way to drive and measure fan spend both in and out of the venue.
Data & Insights That Drive Smarter Engagement
Beyond powering loyalty and monetization, the FanReach–CrowdPlay integration provides teams and sponsors with real-time, actionable insights across every fan touchpoint. The platform connects engagement, transaction, and behavioral data, linking in-venue activity, digital interactions, and merchant-funded purchases into one unified view.
This data-driven approach enables organizations to measure ROI, identify high-value fans, and build a complete picture of each fan’s engagement across channels, unlocking new opportunities for targeted offers, deeper personalization, and stronger partner activation. The result is a unified fan profile that drives more meaningful experiences and strengthens both loyalty and lifetime value.
Coming Soon: First Joint Program with a Major Professional Sports Club
FanReach and Affina are already collaborating on their first joint loyalty program, set to launch later this year with a Big Four professional sports club. The initiative will showcase the full potential of the integrated platform—combining content, commerce, and community to deliver a next-generation fan experience.
“This partnership represents the next step in how we help our clients connect digital engagement with real-world value,” said Keith Dobkowski, Chief Strategy Officer, FanReach. “By integrating Affina’s CrowdPlay loyalty technology into the FanReach platform, we’re enabling teams to better understand their fans and reward them for every interaction.”
“We’ve always believed loyalty should be fun, rewarding, and measurable,” added Andrew Pizzi , Chief Executive Officer , Affina. “Together with FanReach, we’re giving clubs and venues a turnkey solution to engage fans more deeply—while driving revenue and brand value.”
About FanReach
FanReach is the premier mobile platform for professional sports organizations, delivering custom-branded apps that unify ticketing, content, commerce, and data into one connected ecosystem. Trusted by top teams, venues, and leagues, FanReach empowers clients to deepen fan engagement and drive measurable business results.
About Affina
Affina is delivering advanced engagement and rewards solutions for sports teams, leagues, and brands. Through its CrowdPlay platform, Affina turns live and digital interactions into opportunities for sports teams and sponsors to connect with fans through merchant-funded rewards, gamified engagement, and measurable loyalty at scale.
