Two episodes of the FanReach podcast recorded back-to-back bookend nicely two topics of paramount importance to the future of sports entertainment. In episode 7 we introduce you to “Radio Ren” a.k.a. Renier Steyn, Director of Axess America Events. Not only was Renier hilarious, but incredibly knowledgeable about the technology development of “touchless” and “cashless” technologies installed in sports venues around the world today. In episode 9, the FanReach podcast crew was joined by Fiona Green, author of the book Winning with Data for the Business of Sports: CRM and Analytics.
The theme revealed across these two conversations is how fundamental the importance of mobile devices are in the future of sports entertainment businesses. Not only do mobile devices provide a platform upon which we can entertain and inform fans, but there are wonderful opportunities to offer fans good value in exchange for information that will help our businesses understand what fans want, and how to best provide it for them. From gambling and gaming, to ticket upgrades, to touchless and cashless buying locations, to cutting-edge virtual reality experiences and much more – mobile devices are the key to opening up the future of sports entertainment growth.
Episode 9: Winning with Sports Data
GUEST FIONA GREEN WITH BRIAN JONES, KENYON RASHEED AND HOST CHRISTY KING:
On this video episode of the FanReach podcast, host Christy King, and former NFL players and current sports business experts Brian Jones and Kenyon Rasheed, talk with author Fiona Green about her latest book release of “Winning with Data for the Business of Sports: CRM and Analytics.” Fiona is a deep source of information about how (non-performance) data has become paramount to success in the business of sports, and she is the master of describing complicated concepts in a very approachable way.
To download and subscribe to this episode or the complete series, search for “The FanReach Podcast” on your favorite podcasting platform.
Episode 7: Touchless Technologies with "Radio Ren"
GUEST RENIER STEYN WITH BRIAN JONES, KENYON RASHEED AND HOST CHRISTY KING:
Renier Steyn, Director of Axess America Events, joins host Christy King, along with former NFL players and current technology consultants Brian Jones and Kenyon Rasheed, in a wide-ranging discussion about the sudden, massive increase in interest and use of “touchless” and “cashless” technologies in sports. Watch this fascinating (and funny!) conversation with “Radio Ren.”
To download and subscribe to this podcast episode or the complete series, search for “The FanReach Podcast” on your favorite podcasting platform.