FanCatch Establishes a New Standard in Sports Marketing Attribution
This summer marks a major milestone for FanReach and the sports marketing industry: our proprietary FanCatch technology—first unveiled last year—has officially been awarded a U.S. Patent. What began as a cutting-edge approach to marketing attribution is now a patented platform that’s reshaping how professional sports teams & venues connect digital campaigns to real-world outcomes.
FanCatch was designed to solve a very real problem: tracking marketing ROI with clarity and precision across complex, multi-channel campaigns. In industries where timing, engagement, and ticket sales are critical, legacy systems that rely on manually created UTM links are not only outdated—they’re costing teams valuable time, insights and revenue. FanCatch changes that.
A Breakthrough in Automated Attribution
FanCatch is a Software-as-a-Service (SaaS) tool built specifically for live-event marketers. At its core is a newly patented system for automated, bulk creation of tracking universal URLs (“smart links”) with UTM parameters. This capability eliminates the error-prone and labor-intensive process of manually building marketing links, which has long plagued digital teams.
The patented system ingests URLs and campaign data and outputs standardized, trackable universal links at scale—complete with encoded or plain-text UTM parameters. The process is fast, repeatable, and accurate, which means campaigns go live faster and data comes back cleaner. It’s an attribution engine purpose-built for the pace and complexity of professional sports marketing.
The now-patented technology also brings seamless integration across platforms, enabling front offices to see in real-time which channels and creatives are actually driving conversions—whether that’s ticket sales, app downloads, or merchandise purchases.
Performance in Action: NFL Schedule Release Campaign
During the NFL’s highly anticipated schedule release this May, one of our major league clients deployed FanCatch to power their digital campaign tracking. While we can’t name the team, the results speak volumes.
With FanCatch in place, the franchise was able to launch an aggressive, multi-channel campaign across email, social media, push notifications, and paid media—all tracked via a unified set of FanCatch-generated links. The result?
A 150% year-over-year increase in ticket sales during the campaign period.
By removing the friction from the setup process and giving marketers full visibility into performance, FanCatch turned what is often a black box of attribution into a crystal-clear dashboard of impact. The team could immediately identify what was working and reallocate budget accordingly—no guesswork, no lag time.
Why This Matters for the Industry
Marketing attribution has long been one of the most stubborn challenges in the live-event and sports entertainment sectors. FanCatch’s newly patented system doesn’t just streamline operations—it provides an unprecedented level of insight that empowers smarter decisions, faster pivots, and higher returns.
For teams already using FanReach for app and fan engagement solutions, FanCatch integrates natively into the ecosystem. It enhances what you’re already doing. For prospective clients, it represents an opportunity to leap ahead in an area where many organizations still struggle.
Whether you’re launching a season ticket campaign, pushing single-game sales, or promoting a new app feature, FanCatch gives you the tools to know exactly what’s working—and scale it. It also helps drives more fans directly into your mobile app.
What’s Next
With the patent now secured, FanCatch moves from an emerging innovation to a protected, proprietary advantage that FanReach clients can uniquely leverage. This is not just a new tool—it’s a new standard.
As we look ahead to the 2025-26 season and beyond, we’re doubling down on FanCatch development, integrating deeper analytics, and expanding support for even more campaign types. If you’re not already using FanCatch, now is the time.
Let’s make guesswork a thing of the past.
Want to learn more about how FanCatch can revolutionize your next campaign?
Contact us or check out our initial overview here.
