Source: Sports Business Journal
AMB Sports & Entertainment is often a shining example of fan experience through its work in its Mercedes-Benz Stadium, Falcons and United apps. That comes not only in its connection to in-venue fans on various game days and events but also for those watching from home as well thanks to tech providers such as FanReach.
With over 15 years of digital product expertise, FanReach integrates seamlessly into a clients’ marketing technology stack to enhance direct-to-consumer strategies. The FanReach platform efficiently aggregates fan activity, orchestrates marketing campaigns, and streamlines the segmentation, personalization, and monetization of the fan base, improving one-to-one communication and unlocking new revenue opportunities.
