The first video in a series from former NFL players Kenyon Rasheed and Brian Jones, hosted by Christy King, former VP of R&D for the UFC. In this clip, Kenyon explains which teams will benefit from the FanReach mobile app platform and why.
CHRISTY KING AND KENYON RASHEED, FANREACH:
I’m Christy King. What follows is a quick excerpt from an amazing conversation I had with two insightful gentlemen in the business of sports entertainment. Kenyon Rasheed and Brian Jones, both former NFL players, generously share their unique and valuable sports business experience. These guys have a lot of great ideas. Have a listen and then look for more great conversations on LinkedIn from us in the coming weeks. And follow fan reach to make sure you don’t miss a beat.
Some teams are more progressive. They have a better understanding of mobile platforms and how to activate them. And then you have teams who kind of wait and see. Hey what is working, and what should we be trying, and those are the ones that need the most help. They need a FanReach to say okay here are our tools but more than that here’s how you can activate them based on your objectives from your organization. And then we’re going to provide that white-glove service and be there for you as things change in the sports world, which basically happens every five minutes. And so you want a partner, not necessarily a vendor. This is where I say FanReach is really light years ahead of their competitors is – FanReach is interested in being a collaborative partner to make you understand how to reach your objectives. Instead of saying hey here are some marketing cards here’s a mobile app and good luck, we hope it works and if it doesn’t it’s not our fault. We take it seriously when we work with our clients. And I think that’s evident by the support that we receive from our existing clients and the work that we’ve done with them. I believe FanReach is definitely a higher-end white-glove service type of company, more so than the competitors that are on the market.
Twenty years ago, thirty years ago, teams were not equipped to run and handle concessions so they outsourced it. They outsourced it to the Levy’s and to the Legends and to the Airmarks and they said you run our concessions and you cut us a check at the end knowing that’s our audience. And same on the ticketing side. Ticketmaster you run our ticketing and Fanatics you run our licensing, right? And so you have all of these siloed businesses that are supplying data and supplying customer information back to the team who now has to try to decipher and adapt and move in real-time. They can’t do it. That’s the way things have been set up. But if you look at where the industry is going, sports and entertainment districts that are built around the venue are all based around how do we drive higher conversions off of our fan base? Around pieces that are outside those eight NFL games a year? We want them coming to our restaurants we want them coming to our movie theaters and our concerts and so forth. We want to leverage the fact that we’ve developed that relationship to fans. It’s a model similar to what I say is Amazon. Everybody wants that curated event 24/7 experience. If you’re a team I would ask you – would Disney allow all of those vendors to come in and benefit off of Disney’s customers without Disney benefiting? Disney said no, we’re going to build our own hotel. It’s going to be on this property and you won’t stay in our hotel, but we run in that hotel we’re running that transaction because that’s our audience. You can stay off property, but they’re not going to just benefit from our park. Teams and leagues need to start thinking like that. And I think they’re moving in that direction I think FanReach can help accelerate that.