Why Your Analytics Digital Dashboard is Failing You

The relentless pursuit of something to satisfy everyone ends up in satisfying no one   A health check not an encyclopedia  The most common reason a dashboard fails to work is simple. Too much information. It would be an impossible task to create a dashboard that answered everyone’s questions, and for that matter that shouldn’t be the goal. A dashboard's intended purpose is to give you a glimpse into the health of whatever application you are...
FanReach Announces Three-Year Partnership with Houston Texans

FanReach Announces Three-Year Partnership with Houston Texans

FanReach, the sports industry’s leading sports platform, secures renewal with Houston Texans to provide mobile fan experiences. BOSTON, MA (June 7, 2022) –  The Houston Texans and leading enterprise sports marketing  platform, FanReach announced today that the companies have entered into a three-year strategic partnership that will offer fans unique mobile app experiences.  This announcement comes on the heels of FanReach’s latest enterprise-class sports platform release which promises customers best-in-class marketing tools including dynamic and...

Media Organizations Future?

Will brands become their own media organizations as they leverage the funnel to a personalized and targeted app experience? This article explores if a brand really owns an audience. Through data and personalized experiences, brands can bring the audience closer and create more revenue opportunities over time. Websites and social can be visualized as the broad part of a funnel, and the funnel ends with an app which has the highest recurring engagement rates.

Satisfi Labs Recognized for Conversational AI

FanReach is proud of those we call partners; especially when others recognize what we value in a partner; innovation. Satisfi Labs is a game-changer in the AI conversational space and recently was recognized for their partnership with 15 Major League Baseball (MLB) teams to create voice apps on Google Assistance. Fans can now start conversations Chicago White Sox, Minnesota Twins, Oakland Athletics, and other teams to learn about statistics, schedules, team history, and the score…

Project Highlight: 2020 NFL Live Game Player

For the 2020 NFL season, we had the opportunity to design and develop an all-new Live Game Player for our clients’ iOS and Android apps. The complex, fully-custom project was driven by business needs and feature requests from the NFL, its broadcast partners, and our NFL clients. Here’s how it works: fans within the team’s broadcast designated market area (DMA) are able to watch the live game broadcast within the app, and they’re presented with…

Adept Mobile Rebrands as FanReach

Adept Mobile, the longtime industry leader in sports technology, is pleased to announce its official rebranding as FanReach. The name change reflects the company’s enduring commitment to providing best-in-class sports app solutions for both clients and users. FanReach’s experience in sports technology development spans decades, and the company has been integral in creating first-to-market sports apps for teams, stadiums, and leagues. FanReach clients are some of the most recognizable entities in the sports industry, including…