Introducing The FanReach Podcast

Sports teams and venue operators have a new resource to find thought leadership in the sports business. FanReach introduces The FanReach Podcast featuring former NFL players, and current sports tech experts, Kenyon Rasheed and Brian Jones, as they dive into the issues and ideas that are top-of-mind for sports entertainment decision-makers today. Hosted by Christy King, former VP of Technology R&D for the UFC, this trio brings a wealth of industry knowledge, and key industry...

Mar 2021

Analysis, News

Our Thoughts on the Upcoming iOS 14 Release

When Apple recently previewed iOS 14, which will release sometime this fall, we immediately started to think about the potential opportunities for the FanReach platform. Several features really have us excited, and below, our team has provided some ideas on how we may be able to take advantage of them. APP CLIPS AND THE FUTURE OF FRICTIONLESS / TOUCH-LESS COMMERCE By Gabe Smallman, President, FanReach Apple has introduced “instant apps” which can be triggered, based…

Jul 2020

Analysis

Episode 6 Highlight: How 5G Helps Sports Teams Maximize Value
Eric Bolten, a 5G industry expert, joins former NFL players and current sports technology consultants Kenyon Rasheed and Brian Jones, as they discuss how data can be used to create "fan bliss" for sports fans.
Episode 6 Highlight: Tech, Gaming and Culture are Changing Fandom
In an insightful excerpt from Episode 6 of The FanReach Podcast we discuss the generational changes in how fans are consuming sports and how those changes are giving teams new ways to think about interacting and engaging across cohorts. Former NFL players and current sports tech experts, Kenyon Rasheed and Brian Jones talk, with 5G […]
Episode 6: The FanReach Podcast Goes Deep on 5G and Its Effect on Sports Gambling & Gaming
Host Christy King invites streaming expert Eric Bolten of Zixi to join former NFL players, and current sports technology experts Brian Jones and Kenyon Rasheed, to discuss how 5G technology is giving sports teams and venues new opportunities to give fans incredible new experiences in gaming, gambling, augmented reality, and many more curated personally relevant […]
Episode 5 Highlight: Understanding and Serving Individual Fans
In an excerpt from episode 5 of The FanReach Podcast, former NFL players, and current sports tech experts Kenyon Rasheed and Brian Jones, explain their perspective on why the most important goal for sports mobile apps is to give teams actionable information on each fan. What they like, don't like, what they want to see, […]
Episode 5: The FanReach Podcast Explores the Revenue Intersection of Gambling and User Data
Former NFL players and current sports business experts Kenyon Rasheed and Brian Jones take a deep dive with host Christy King into the details of how gambling and user data are intersecting through sports mobile applications in ways that will open up new revenue streams and stakeholder opportunities.